Invercargill Central will be Invercargill's only fully integrated Shopping Centre delivering a unique shopping, dining, cultural and tourism experience people will love and want to share.
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The Invercargill Central development is a new CBD development occupying a 20,000 m² block in central Invercargill. The site is currently occupied by a variety of old buildings and the new development will retain three of the key heritage facades but otherwise will provide for a brand new development, featuring the New Zealand retail giant, major retailer Farmers Department Store, a fashion precinct, three separate food precincts, a medical centre, entertainment and approximately 1,000 car parks on site.
The main retail area will consist of two levels, with a ground level of retail, a two-level Farmers department store, and at the first level a quality restaurant precinct plus an open air plaza, leading to the medical centre and associated commercial buildings.
The redevelopment will include two office buildings, both located in iconic core locations and the first floor level will also lead to the multi-deck car park above.
The development will integrate with the adjacent Reading Cinema to provide an enhanced entertainment precinct.
The City Council have identified Invercargill’s 4 key pillars to be Attraction, Experience, Place and Performance, Invercargill Central encapsulates this vision perfectly.
Attraction this development is set to boost commercial opportunities for retailers, food and beverage operators and tourism businesses.
Experience Invercargill Central will delight and become a destination for consumers.
Place More than just a shopping experience, Invercargill Central’s contemporary streetscapes along with modern shopping and dining environments will appeal and draw consumers to visit and stay awhile.
Performance Invercargill Central is set to compliment Invercargill’s commercial culture
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Dining with a difference at Invercargill Central
The total F&B market in the Invercargill catchment is $270 million per annum and the Invercargill Central food offer should capture approximately $31.8 million of that.*
In addition to the total F&B spend of $270 million from the Invercargill catchment, a further $30 million was spent in 2017 on F&B from tourists.
Three distinct dining precincts will cater for every dining offer from early morning to late evening, rain or shine, seven days a week.
The Esk Street Eats will be an entertainment hub wrapped around an internal streetscape adjacent to the cinema entry, providing a variety of dining experiences in a shared seating environment with traditional “street frontages” providing a highly versatile dining precinct opening out onto Esk Street.
Food Central will be located in Zone 2E closest to Tay Street and will provide convenience food offers in a well organised centralised cluster. It will effectively be a deconstructed food court which is family friendly for shoppers and workers and be a value price point precinct.
The Terrace will take dining to the next level. Situated on the first floor overlooking Esk Street will be home to premium hospitality brands providing a modern hospitality offer in an indoor/outdoor environment perfect for business meetings, dining and social occasions. It will be in an elevated prominent location overlooking Esk Street with external balconies.
*Source HWCP – Invercargill Central, Food & Beverage Master Planning, Future food, October 2018
Invercargill Central has the opportunity to become the lifestyle centre for the city, to take its place as the centre of a new Invercargill (both socially and physically) in the minds of its residents, workers and visitors.
Primary Catchment Area Invercargill CityPopulation 2017 was 54,800 and by 2021 is estimated to be 56,100.
* Source NZ Stats
Key Findings of Independent Report – completed by Verisk Financial December 2020
Southland is home to naturally warm and hospitable personalities. Invercargill is a city that celebrates its heritage and future – Invercargill Central will be Invercargill’s only fully integrated Shopping Centre delivering a unique shopping, dining, cultural and tourism experience people will love and want to share.
Invercargill Central will put its best foot forward with a Centre Marketing Fund and total co-ordinated branding and marketing which will be driven by a dedicated marketing team.
As this vibrant shopping experience takes shape, we can expect to see a diverse range of quality boutique retail and well known brands take residence next to quality food and beverage operators. Invercargill Central will quickly establish itself as a vibrant new shopping precinct and entertainment destination.
Resource consent has been granted
Construction has commenced in July 2020
Stage 1 anticipated opening date is March 2022
Stage 2 Opening 2022
Final completion scheduled for late 2022.
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